Enriched content, also known as commerce-enabled content, features enhanced, unique product information that is more searchable and desirable for online buyers. Enriched content enables you to stand out from the crowd because it helps attract more people to your site and gives them everything they need to make an informed purchasing decision.
Read on to understand more about today’s digital-savvy B2B customer and how your online content plays a huge role in driving their interest, engagement, and purchases with your company.
