TeamCraft Roofing Strengthens Operations and Security with Acumatica and Aktion Associates

June 26, 2025
Laurie Dieball

Headquartered in Salisbury, North Carolina, TeamCraft Roofing is a major commercial roofing contractor serving the Southeast U.S. After separating from its parent company, TeamCraft faced the challenge of standing up an entirely new technology environment—while continuing to support rapid growth and complex operations across dozens of locations.


The company needed more than a system replacement. TeamCraft sought a modern, cloud‑first technology foundation that could deliver operational efficiency, security resilience, and long‑term scalability.

Industry: Commercial Roofing

Headquarters: Salisbury, NC

Solutions: Acumatica Construction Edition; Aktion Managed Services for Construction

Website: tcrfg.com ↗

With outdated systems, high IT costs, and growing cybersecurity risks, TeamCraft knew incremental fixes wouldn’t be enough. Leadership needed a strategic partner to guide a complete modernization—spanning ERP, infrastructure, security, and ongoing IT support.

Real Results, Fast Impact

Working with Aktion Associates, TeamCraft Roofing achieved:

When Aktion got involved, it was like going from the dark ages to 2025.
Jeff Farlow
Chief Administrative Officer, TeamCraft Roofing

The Challenge

Prior to partnering with Aktion, TeamCraft operated under a highly restrictive IT model. The entire infrastructure was centralized in a physical data center housing more than 70 servers supporting three business divisions and 58 locations.


The company’s former IT provider charged high fees while offering limited flexibility and little strategic guidance. At the same time, TeamCraft’s ERP—Sage 300 CRE—had been customized to the point of becoming unsustainable. Without open APIs, integrations were complex, fragile, and costly to maintain.


As TeamCraft experienced unprecedented growth, leadership urgently needed a new ERP and a more flexible, secure IT environment to support the business.

The Solution

Why Acumatica Construction Edition and Aktion


TeamCraft selected Acumatica Construction Edition for its cloud‑native architecture, modern user experience, and flexible API framework. Aktion Associates was chosen not only as the ERP implementation partner, but as a full‑service IT advisor capable of managing the entire transformation.

Other vendors balked at how customized our Sage environment was. Aktion rolled up their sleeves and got to work.
Lane Farrell
Vice President, TeamCraft Roofing

Aktion’s role extended well beyond ERP implementation.  They led every aspect of TeamCraft’s transion.

ERP Advisory & Implementation

Aktion assigned experienced construction ERP consultants who understood the realities of the roofing industry. From early scoping through configuration and training, the Acumatica deployment was tailored to how TeamCraft actually operates—not just standard software workflows.

Migration Strategy

Aktion developed a detailed migration plan that accounted for TeamCraft’s highly customized Sage environment. After early challenges, the project gained momentum with the involvement of senior consultants who brought clarity, stability, and deep construction ERP expertise.

Managed IT & Cybersecurity Services

Aktion designed and deployed a cloud‑first IT environment, including:

  • SentinelOne endpoint protection
  • Multi‑factor authentication
  • Hardened Microsoft 365 tenant configurations aligned with best‑practice security standards
Aktion said no one else had gone as far as we were planning with Microsoft security settings. We did it—and now other customers are following our lead.
Jeff Farlow
Chief Admin Officer

Dedicated Support & Strategic Guidance

TeamCraft benefited from responsive, personalized support through Aktion’s Service team. The team maintained consistent communication with internal IT leadership, provided proactive threat monitoring, quickly resolved user issues, and helped streamline day-to-day IT operations. This collaborative, transparent approach ensured TeamCraft had the guidance and responsiveness needed to maintain business continuity and security.

Aktion also provides continuous strategic guidance around licensing, device strategy, Microsoft 365 management, and user access policies—ensuring the entire technology stack supports long‑term business goals.

Ongoing Partnership

Today, TeamCraft operates in a modern, cloud‑based environment that improves data visibility, keeps users productive, and protects the organization against evolving threats. Monthly check‑ins and open communication with Aktion’s customer success team remain a cornerstone of the partnership.

Even when things went sideways early on, Aktion didn’t walk away. They escalated, regrouped, and delivered. That’s what real partners do.
Lane Farrell
VP

Why Aktion:
A Trusted Advisor, Not Just a Vendor

Through its collaboration with Aktion and the adoption of Acumatica Construction Edition, TeamCraft Roofing has transformed its operations, security posture, and IT strategy.

Beyond technology modernization, the partnership delivered confidence—knowing the business is supported by resilient systems, strong cybersecurity, and a trusted advisor.

We’re no longer fighting our systems—we’re using them to move the business forward.
Jeff Farlow
Chief Admin Officer

If your organization is facing growth, security challenges, or ERP limitations, Aktion brings the industry expertise, honest guidance, and full‑stack capabilities to help you modernize with confidence.

We're here to help, at your convenience