What is Business Intelligence (BI) and why do I need it?
Many businesses utilize basic tools for gaining insight into processes and operations. The importance of data in all areas of business is crucial for growth, from market analysis and customer trends to internal sales figures and performance tracking. For many companies, this means relying on Excel reports or legacy tools that provide data filled with very little insight. The reality is spreadsheets aren’t the right tool for the job.
Insights that come from BI systems are what organizations and decision-makers apply to boost efficiency and productivity. BI lets you combine data from multiple sources, analyze the information and distribute it to relevant people.
This whitepaper on Business Intelligence outlines the ways that BI can help you convert data into smart business decisions.