Every sales team needs analytics. You’re probably already tracking pipeline and performance metrics, and that’s a great start. However, if you don’t have an analytics solution in place, you lack the ability to go deeper—to gain actionable insights into your business and make the changes you need to improve results all along the sales process.
The key here is to identify which sales metrics have the most meaning for your sales team and if and how those sales metrics can be used to positively influence team members’ behavior. In other words, will the metrics you’ve chosen motivate team members to try and improve those metrics?
And, of course, there are some basic sales metrics, beyond revenue, that every sales team should be on top of. You’re probably measuring some of them already.
Download the full complimentary whitepaper and see how business like yours are going beyond the metrics and finding actionable insights to improve their sales performance.