Modern Distribution Management initiated this research project in early 2023 to give leaders of wholesale distribution companies a better understanding of the potential challenges and benefits of artificial intelligence. This report also provides a practical guide to help distribution executives develop a strategic roadmap for leveraging AI. MDM combined the perspectives of technology innovators together with the insights of distributors at the forefront of AI exploration, and built a bridge from the current state of AI in distribution to a practical roadmap for implementation for every distributor, to a vision for AI’s impact on the future of distribution.
