The Growing Pains of Distribution
For many distribution companies, growth doesn’t just reveal operational cracks, it widens them. You may recognize the signs: departments relying on their own spreadsheets, customer orders taking too long to process, and team members constantly re-entering the same data into multiple systems. These aren’t just minor inefficiencies but early warnings that your systems aren’t keeping up.
Disconnected systems create delays, duplicate work, and inconsistent data. Your team spends more time chasing information than acting on it. As demands increase, so do the risks.
What Disconnection Really Costs
The impact of fragmented systems goes beyond inconvenience. When your ERP, CRM, and warehouse management tools aren’t integrated, your team is forced into reactive mode.
Manual data entry becomes standard. Sales reps can’t access up-to-date inventory. Customer service is slowed by a lack of visibility into order status. And executives are often making critical decisions with outdated or incomplete data.
These issues slow you down. They affect your bottom line. And worst of all, they limit your ability to deliver the fast, responsive service that today’s customers expect.
Why Integration Is a Game Changer
With an integrated system, the experience is completely different. Information flows seamlessly across departments. When a sales order is placed, it automatically updates inventory, triggers fulfillment, and syncs with finance. Everyone — from the warehouse floor to the leadership team — works from the same accurate, real-time data.
Integrated platforms eliminate redundant tasks, reduce the risk of errors, and free your team to focus on higher-value work. You gain operational clarity, faster processes, and the agility to scale.
This is more than a technology upgrade — it’s a shift in how your business operates.
How Modern Distributors Are Solving It
At Aktion, we work with distribution companies every day who are ready to move past disconnected systems. Our team helps unify operations with tools built specifically for your industry, including Acumatica, a modern cloud ERP designed to bring your finance, inventory, purchasing, and customer data into a single platform.
With a solution like Acumatica in place, you’re no longer patching together reports or second-guessing data. You’re running a smarter, more connected operation built for growth.
As a distributor, the challenges you face today, force you to rethink how you do business. Challenges that can include new customer expectations, the need for big data insight as well as adjusting to a more technologically familiar workforce and their expanding expectations. Old processes and approaches just don’t cut it anymore.
You need a solution that drives the rest of your business to be even more agile than the people and processes it supports. We are here to help prepare and to assist you in transitioning to Infor CloudSuite Distribution.
Register and reserve your place today.
Many B2B distributors recognize the need for digital transformation but struggle to see tangible benefits. Despite investing in eCommerce platforms and ERP systems, they often face challenges such as:
If these roadblocks sound familiar, you’re not alone. Fortunately, the partnership between Aktion Associates and Unilog offers a powerful solution to help distributors unlock the true potential of digital commerce and drive revenue growth.
How Aktion Associates and Unilog Solve the Digital Commerce Puzzle
One of the biggest hurdles in B2B digital transformation is the lack of integration between eCommerce platforms and ERP systems. Aktion Associates, a leading provider of IT solutions for distributors, partners with Unilog to bridge this gap.
One of the biggest myths in B2B eCommerce is that a digital platform will replace sales reps. In reality, digital commerce empowers sales teams and improves customer relationships.
A major reason why many B2B eCommerce platforms fail is a poor user experience. Unilog solves this by delivering a B2C-like shopping experience tailored for B2B needs:
With Aktion Associates’ expertise and Unilog’s cutting-edge technology, distributors can harness AI and automation to improve efficiency and customer experience.
To ensure digital transformation success, it’s critical to track the right metrics. The Aktion-Unilog partnership helps distributors define and measure key KPIs, including:
Real-World Success: How Distributors Are Winning with Aktion & Unilog
Distributors across industries have transformed their businesses with the Aktion Associates and Unilog partnership. Here are a few examples of real-world impact:
✅ A national industrial supplier increased online sales by 300% within six months after launching a fully integrated eCommerce platform with Unilog and Aktion’s ERP expertise.
✅ A wholesale electrical distributor reduced order processing times by 40% by automating workflows and leveraging AI-powered recommendations.
✅ A building materials distributor improved customer retention by 25% by offering a seamless self-service ordering experience and personalized product suggestions.
The Future of B2B eCommerce is Here—Are You Ready?
Digital transformation is no longer optional—it’s a competitive necessity. With the right technology, strategy, and support, B2B distributors can successfully transition to a digital-first model without losing the personal touch that sets them apart.
Don’t let outdated systems and fragmented digital strategies hold you back. Contact us today and take the first step toward a smarter, more profitable B2B commerce future!
The distribution industry is evolving rapidly, making eCommerce a necessity for B2B success. Distributors must embrace digital transformation to meet customer expectations and stay competitive. Here are the top trends shaping B2B eCommerce in 2025—and how Aktion Associates and Unilog can help you stay ahead.
Distributors are leveraging platforms like Amazon Business and Alibaba but need to maintain control over pricing and customer data.
B2B buyers expect AI-driven product recommendations and tailored experiences.
Customers engage across multiple channels and expect a frictionless experience.
Buyers prefer self-service over speaking with sales reps.
Automated reordering boosts loyalty and revenue.
Same-day and next-day delivery are becoming standard.
Real-time pricing optimization maximizes profitability.
Flexible payment solutions like BNPL, digital wallets, and ACH improve cash flow.
B2B buyers prioritize eco-friendly and sustainable business practices.
Disconnected systems cause inefficiencies and lost revenue.
Future-Proof Your ECommerce Strategy
ECommerce is essential for distributors aiming to scale and stay competitive. With Unilog’s advanced B2B eCommerce platform and Aktion’s ERP expertise, you can optimize efficiency, improve customer experience, and drive revenue growth.
Boost your eCommerce strategy today. Contact Aktion Associates to learn how Unilog and Infor CloudSuite Distribution can future-proof your business.
As your business grows, so do the complexities of tax compliance. Trust Aktion and Avalara to develop a winning game plan. Avalara tax compliance solutions are the go-to for distributors who need to ace their tax compliance game.
Get ready for 2025 now – register for this webinar featuring the tax experts from Avalara and the distribution industry business technology experts from Aktion Associates.
Join Brian Lombardo, Unilog’s SVP, Channels & Partners, to see how Unilog’s connected product content and commerce solutions can help you compete today and provide a platform for growth in the future. During his presentation, you’ll see a live demo of the Unilog platform and learn how businesses are driving growth in the digital marketplace with eCommerce solutions built for their industry.
Data can be overwhelming—but it doesn’t have to be. In this webinar, Aktion Associates and Phocas will show you how our Infor Distribution customers are turning raw data into revenue-driving insights.
Key takeaways include:
• Streamlining complex reporting with ease.
• Tracking key metrics to stay ahead of market changes.
• Leveraging user-friendly tools for actionable insights.
Together, Aktion Associates and Phocas deliver solutions tailored to the distribution industry’s unique challenges.
Whether you have a single warehouse or a large multi-national distribution network, Infor has solutions to fit your needs. As business gains in complexity, your organization can grow into the solution that addresses your challenges that increase your ability to offer and perform essential value-added services.
Hosted by Rob Dallas, this webinar will address why more building material distributors choose Infor CloudSuite Distribution ERP to run their business. At the conclusion of his presentation and demo of CloudSuite, Rob will be available to answer questions.
When speed and accuracy are critical to customer satisfaction, businesses rely on their warehouses to keep the supply chain moving. Infor® WMS combines warehouse fulfillment with embedded labor management and 3D visual analysis to give unprecedented visibility into inventory, orders, equipment, and people.
Webinar Description
Whether you have a single warehouse or a large multi-national distribution network, Infor has solutions to fit your needs. As business gains in complexity, your organization can grow into the solution that addresses your challenges that increase your ability to offer and perform essential value-added services. Hosted by Rob Dallas, this webinar will address why more building material distributors choose Infor CloudSuite Distribution ERP to run their business. At the conclusion of his presentation and demo of CloudSuite, Rob will be available to answer questions.
