The definition of customer experience is changing rapidly across distribution channels. B2B customers are in a multi-year state of migration, from a field-sales and relationship-driven customer service experience, to a more digitally guided experience, where they have more control over their own buying journey. In this report, MDM Research benchmarks the state of distribution customer experience delivery and identifies emerging best practices to keep customers engaged in a noisier and more transparent marketplace. This MDM special report commissioned by Infor looks at the state of distribution customer experience and emerging best practices.
