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eCommerce Trends Distributors Can’t Ignore in 2025

April 15, 2025
Rob Dallas

The distribution industry is evolving rapidly, making eCommerce a necessity for B2B success. Distributors must embrace digital transformation to meet customer expectations and stay competitive. Here are the top trends shaping B2B eCommerce in 2025—and how Aktion Associates and Unilog can help you stay ahead.

  1. Rise of B2B Marketplaces

Distributors are leveraging platforms like Amazon Business and Alibaba but need to maintain control over pricing and customer data.

  • Solution: Unilog enables branded online storefronts, while Aktion ensures seamless ERP integration to help distributors retain ownership of their customer relationships.
  1. AI-Powered Personalization

B2B buyers expect AI-driven product recommendations and tailored experiences.

  • Solution: Unilog’s AI-powered search and personalization tools enhance the buying journey, while Aktion ensures real-time inventory and pricing updates.
  1. Omnichannel Selling & Seamless Experiences

Customers engage across multiple channels and expect a frictionless experience.

  • Solution: Unilog’s omnichannel capabilities integrate with ERP systems via Aktion, ensuring consistent pricing, inventory, and order history.
  1. Self-Service Portals & Digital Buying

Buyers prefer self-service over speaking with sales reps.

  • Solution: Unilog provides self-service portals for real-time order tracking and quote requests, while Aktion ensures ERP integration for accurate data.
  1. Subscription & Auto-Replenishment Models

Automated reordering boosts loyalty and revenue.

  • Solution: Unilog supports subscription-based purchases, with Aktion syncing these transactions to Infor CloudSuite Distribution for smooth fulfillment.
  1. Faster Fulfillment & Logistics Optimization

Same-day and next-day delivery are becoming standard.

  • Solution: Unilog integrates with 3PL providers, while Aktion optimizes warehouse management through ERP integration.
  1. AI-Driven Dynamic Pricing

Real-time pricing optimization maximizes profitability.

  • Solution: Unilog’s dynamic pricing tools adjust based on demand, with Aktion ensuring seamless updates within your ERP system.
  1. Enhanced B2B Payment Options

Flexible payment solutions like BNPL, digital wallets, and ACH improve cash flow.

  • Solution: Unilog integrates with leading payment gateways, while Aktion ensures accurate ERP transaction recording.
  1. Sustainability & ESG Compliance

B2B buyers prioritize eco-friendly and sustainable business practices.

  • Solution: Unilog highlights sustainable products, while Aktion integrates ESG tracking into ERP systems.
  1. Full ERP & ECommerce Integration

Disconnected systems cause inefficiencies and lost revenue.

  • Solution: Aktion specializes in Infor CloudSuite Distribution integration, ensuring real-time data flow between Unilog’s eCommerce platform and back-end operations.

Future-Proof Your ECommerce Strategy

ECommerce is essential for distributors aiming to scale and stay competitive. With Unilog’s advanced B2B eCommerce platform and Aktion’s ERP expertise, you can optimize efficiency, improve customer experience, and drive revenue growth.

Boost your eCommerce strategy today. Contact Aktion Associates to learn how Unilog and Infor CloudSuite Distribution can future-proof your business.