Why Distributors Turn to CRM Solutions for Success

August 26, 2021
Scott Smallbeck

What’s standing in the way of your success?

Customer Relationship Management (CRM) software can give you a clear picture of every single customer or prospect’s areas of engagement. So often, distributors have disconnected systems that leave a lot of sales opportunities on the table. There are many reasons to look at a CRM solution and many ways in which one can help you provide a better experience to the customer and provide your team with a powerful sales management tool.

CRM stands for Customer Relationship Management, and it needs to do all of this and more easily and in an integrated way.

Many distributors who look at a CRM solution have similar pain points that include:

  • Error-prone double entry into multiple systems
  • Inaccurate and out-of-date customer data
  • Disconnected systems between sales and marketing

Accuracy = Time Savings

Not only is double entry of data time consuming, but it also creates quite a bit of room for error. If there’s even one instance where a department must re-enter information, there will be omissions and errors, leaving your data incomplete and incorrect. CRM software eliminates this need by eliminating redundancy, as well as giving you cleaner and dependable customer data.

Insights = Quality Interactions

You already know that you want to provide the highest level of customer service possible. Detailed customer profiles let you maximize the impact of each touch point with true insight. Whether from sales, marketing, customer service or support, being able to see the bigger picture empowers your team to collaborate towards one end goal. A CRM solution gives you both insight and analytics so you can see greater revenue growth.

Engagement = Customer Loyalty

Increased customer engagement depends upon accurate information across all divisions. Instead of running one system for marketing and one for sales, you get full integration and one source for all the customer and prospect data. This integration improves the quality of each interaction, which translates to higher levels of customer satisfaction. As we all know, the happier your customers are, the more loyal they become.

A complete CRM solution will increase revenues and customer loyalty by breaking down the barriers between departments.  You can now forecast and plan for a superior and customized end user experience, from anywhere.

If you’d like to learn more, Aktion Associates is an Infor Gold Channel Partner. We sell and support Infor CRM software, the CRM solution that distributors turn to most. Use the links above to learn more about this Infor solution or reach out to me directly and we can get the discussion started today.