Why use a Content Management System for your Website?

Most websites, including many new websites being developed are built as static pages, one by one, by vendors that may or may not be there in a few years. These static pages are not easy to access and require special software, learn HTML programming language or a call to the developer to make modifications making this type of website expensive to maintain. Aktion has recently made a bold choice to implement websites using an open source Content Management System to bring added value to our customers. The CMS tool has many advantages, most importantly it is a mature, stable tool that is developed and supported by a growing community of professionals and used by many large companies. It is compliant with all current requirements and is committed as a community to provide updates for any significant compliance changes.

Aktion Associates proposes to implement a Content Management System to meet your marketing objectives. This choice would give the benefit of using the latest W3C Web Technology to create a best in class marketing website. Implementing the Aktion Content Management System will give you enormous benefits and maximize your budget, both now and for your “Future Requirements.” Aktion has in house staff to design, implement, integrate, modify and host your website project. Aktion is also in a unique position as an experienced ERP partner and integration specialist so when integration is needed, we can bring the total end to end solutions you need.

•  Create and edit your own content using a secure browser interface. You will be able to create, refine and update your marketing message as needed on the website, as only you can. You know your markets and products better than anyone. As content is created, navigation is automatically provided. After the CMS tool is implemented, you can manage content and navigation without calling to change every detail of your site. You are in control of what you say and how you say it. CMS has built in tools to set a document’s expiration date and document change tracking so you can tell who made a change and when.
•  Periodically update the look and feel of your website, without having to change any content. The Aktion Website is a content and graphic rich marketing site and gives you a starting point for what our web designers would design and build for you in an Aktion CMS implementation. When it’s time for a website refresh, if you wish to change logos and colors on the website, even move objects around on the pages, this can be done without rebuilding 1 page of content. Aktion could assist you to redesign the look and feel, and update the “skin” of the website.
•  Robust User security is built into the CMS tool so you can require user login for access to specific pages or folders. CMS has built in capability for Intranet (logged in) / Extranet (not-logged in) access for users so some content becomes visible once users log in.
•  The CMS database allows for additional features to be easily integrated into the website: events and calendars, blogs, news feeds, excellent search visibility, and much more.
•  Outstanding Search Engine Visibility -100% valid XHTML and CSS keeps search engines and web browsers happy. Aktion Content Management System sites are consistently ranked well in Google search results.
•  The CMS would continue to maximize your investment when we get to your “Future Requirements”. Aktion has extensive experience with eCommerce Integration and implementing this tool now, is the best way to give you a path to a back office integrated solution in the future.

Aktion Associates will efficiently deliver you a best in class website and will be available to support your needs into the future, wherever your business plans take you.