Founded in 1998, PostcardMania is a $20 million company delivering social media, email marketing, direct mail and other services for about 12,000 active customers out of over 63,000 total. The growing complexity of their operations led CEO Joy Gendusa to a realization: “We’re too big, and we had too many moving parts not to have an ERP.” After 9 years of using QuickBooks and other software to manage financial data and reporting, the firm decided to switch to Acumatica to consolidate systems and increase their efficiency.
Conservatively, we’re looking at an increase of $600,000 in EBITDA profitability, once all of the suites are implemented. That’s massive.
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